Factsheet
Management Team:
Juan Porras, CEO
Ralph Tavarez, CTO
Founding date:
March 9, 2012
Website:
www.rheti.com
Press/Business Contact:
juan@rheti.com
Social:
twitter.com/rhetiapp
facebook.com/rhetiapp
Releases:
Address:
2608 Erwin Road, STE 148-247
Durham, NC 27707
USA
Phone:
(888) 255-4159
Description
Rheti is a native mobile application that makes it possible for anyone to create a mobile app right from their smart phones. Our patent pending platform is so easy to use that we’ve even been referred to as “the app that creates an entirely new app category”. The app enables users to create the app’s interface, change it’s behavior, add different features, even create a real-time backend engine without writing any code. Best of all, Rheti integrates extensive rewards and sharing capabilities throughout the entire experience.
History
Early history
Since early 2010, Rheti’s founders noticed various trends arising from the natural evolution of the app market. Initially, the number of published apps were directly correlated with the number of developers; making this group the bottleneck to the app store. As time passed, more users wanted to create apps, so better tools for developers and non-developers emerged. Thus empowerment for the app creator became a buzzword in the app environment. Much to the non-developers’ disappointment, it was evident that the tools available would never be enable users to create truly unique apps as most tools took a cookie-cutter approach. Those who wanted individualized apps still resorted to learning to program just as the fireman who built an app to make his life easier or the user who built an app to propose to his fiancee. Throughout this time, one notion continues to dominate the app market: users want to build individualized apps. Consequently, these trends pointed to a very obvious gap in the market that wasn’t being addressed by the current app building tools and could not be addressed by future competitors in this space unless they re-created the app creation process.
Defining a New Category in Mobile Apps
Rheti started out with the notion that in order to change the world, we not only had to enable users to design top quality apps but also build and share unique functionalities for their apps without writing any code. More importantly, users had to do so while having fun. The team borrowed concepts from “end-user programming” and “casual gaming” to create a platform which enabled the “casual programmer” (our users) to create individualized apps, or “Me Apps”in both functionality and design. With no resources, the Rheti team tested an early version of Rheti focused on “casual programmers” in October 2011 which received an overwhelmingly positive reception by the audience when the team was invited to speak at Open Android’s O’Reilly Conference in San Francisco, CA. Consequently, the team noticed it had created an entirely new category for apps. The platform later became known as the app that builds apps.
Recent
The Rheti team brings together a great combination of experience in creating mobile and software platforms, and building new entrepreneurial ecosystems with businesses in North and Latin America. As there are more mobile phones in the world that computers, Rheti built a platform for a mobile world (a post PC world) where everyone could be empowered to build an app; from the coffee farmer cooperative in Ethiopia to the bride who’s getting married in New York City. With this vision, Rheti secured seed funding from an international group of investors and began creating its patent pending technology.
Today, Rheti’s app to build apps makes it easy, cheap, fast, and fun for anyone to build any type of native app right from their phones.
Videos
Rheti App Overview
Rheti CTO, Ralph Tavarez philosophies behind Rheti and Casual Programming
Rheti first version
Images
Download all screenshots and photos as .zip (3MB)
There are far more images available for Rheti, but these are the ones we felt would be most useful to you. If you have specific requests, please do contact us!
Logo & Icon
Download logo (vector & png) as .zip

Selected Articles
Additional Links
Rheti’s Crunchbase Profile
http://www.crunchbase.com/company/rheti-inc
Juan on Twitter
www.twitter.com/casualprogramer



